The color Mermaid Blues, with hexadecimal code #004a7f, belongs to the blue color family, the world's most universally preferred hue. Blue projects trust, stability, and intellectual calm, which is why it dominates corporate, financial, and technology branding worldwide. Additionally, it evokes emotions such as Trust, Peace, Loyalty, Integrity and Tranquility. Blue signifies tranquility and stability. In Middle Eastern cultures, it can also represent protection against the evil eye, while in Western cultures, it symbolizes calmness and reliability. With a high saturation of 100%, this color is intensely vivid—demanding attention and ideal for focal elements like buttons, banners, and brand marks. Its low lightness of 25% produces a deep, rich appearance—conveying gravity and luxury, particularly effective in dark-mode designs and premium packaging. This color is ideal for designs that aim to express Trust, Peace, Loyalty, Integrity, or Tranquility. It can be effectively used in web design, branding, and marketing materials to attract attention and convey specific messages.
The RGB values for Mermaid Blues are (0, 74, 127), providing a combination of red: 0, green: 74, and blue: 127. In HSL format, it has a hue of 205.00°, saturation of 100.00%, and lightness of 25.00%.
The HSV representation includes a hue of 205.00°, saturation of 100.00%, and value of 50.00%. Its CMYK composition is cyan: 100.00%, magenta: 42.00%, yellow: 0.00%, and black: 50.00%.
The calculated luminance of #004a7f is 0.064, offering a brightness level suitable for various design requirements.
This color is not part of the web-safe color palette. The closest web-safe color to this is the color HEX #003366. Its contrast ratio is 2.29:1 against black and 9.19:1 against white. It works well on light backgrounds but may be challenging on darker ones.
In terms of color temperature, #004a7f reads as cool. When it comes to accessibility, testing against standard guidelines suggests that using white text meets typical WCAG contrast standards. Additionally, the ideal foreground color for improved legibility on #004a7f is white.
Considering its saturation and lightness, #004a7f appears more vivid and energetic, making it stand out in designs that aim to capture attention.