The color Made in the Shade, with hexadecimal code #697178, sits in the gray spectrum, evoking neutrality, balance, and professional composure. Grays anchor palettes without competing for attention. Additionally, it evokes emotions such as Trust, Peace, Loyalty, Integrity and Tranquility. With negligible saturation (7%), this color is effectively achromatic—a pure neutral that pairs with any hue without competition. With a mid-range lightness of 44%, it offers excellent versatility—readable as text on light backgrounds and visible as an element on dark ones. This color is ideal for designs that aim to express Trust, Peace, Loyalty, Integrity, or Tranquility. It can be effectively used in web design, branding, and marketing materials to attract attention and convey specific messages.
The RGB values for Made in the Shade are (105, 113, 120), providing a combination of red: 105, green: 113, and blue: 120. In HSL format, it has a hue of 208.00°, saturation of 7.00%, and lightness of 44.00%.
The HSV representation includes a hue of 208.00°, saturation of 13.00%, and value of 47.00%. Its CMYK composition is cyan: 13.00%, magenta: 6.00%, yellow: 0.00%, and black: 53.00%.
The calculated luminance of #697178 is 0.162, offering a brightness level suitable for various design requirements.
This color is not part of the web-safe color palette. The closest web-safe color to this is the color HEX #666666. Its contrast ratio is 4.23:1 against black and 4.96:1 against white. It works well on light backgrounds but may be challenging on darker ones.
In terms of color temperature, #697178 reads as neutral. When it comes to accessibility, testing against standard guidelines suggests that using white text meets typical WCAG contrast standards. Additionally, the ideal foreground color for improved legibility on #697178 is white.
Considering its saturation and lightness, #697178 appears more vivid and energetic, making it stand out in designs that aim to capture attention.