The color Aster, with hexadecimal code #7d79a3, belongs to the blue color family, the world's most universally preferred hue. Blue projects trust, stability, and intellectual calm, which is why it dominates corporate, financial, and technology branding worldwide. Additionally, it evokes emotions such as Softness, Delicacy, Calmness, Relaxation and Friendliness. Blue signifies tranquility and stability. In Middle Eastern cultures, it can also represent protection against the evil eye, while in Western cultures, it symbolizes calmness and reliability. At just 19% saturation, this near-neutral shade carries only a subtle hint of its underlying hue, making it versatile for large surfaces and professional contexts. With a mid-range lightness of 56%, it offers excellent versatility—readable as text on light backgrounds and visible as an element on dark ones. This color is ideal for designs that aim to express Softness, Delicacy, Calmness, Relaxation, or Friendliness. It can be effectively used in web design, branding, and marketing materials to attract attention and convey specific messages.
The RGB values for Aster are (125, 121, 163), providing a combination of red: 125, green: 121, and blue: 163. In HSL format, it has a hue of 246.00°, saturation of 19.00%, and lightness of 56.00%.
The HSV representation includes a hue of 246.00°, saturation of 26.00%, and value of 64.00%. Its CMYK composition is cyan: 23.00%, magenta: 26.00%, yellow: 0.00%, and black: 36.00%.
The calculated luminance of #7d79a3 is 0.207, offering a brightness level suitable for various design requirements.
This color is not part of the web-safe color palette. The closest web-safe color to this is the color HEX #666699. Its contrast ratio is 5.14:1 against black and 4.09:1 against white. It works well on dark backgrounds but may be less readable on lighter ones.
In terms of color temperature, #7d79a3 reads as cool. When it comes to accessibility, testing against standard guidelines suggests that using black text meets typical WCAG contrast standards. Additionally, the ideal foreground color for improved legibility on #7d79a3 is black.
Considering its saturation and lightness, #7d79a3 appears more vivid and energetic, making it stand out in designs that aim to capture attention.