The color Bordeaux, with hexadecimal code #7f0b30, is part of the pink color family, a hue that spans from playful and youthful to elegant and gender-neutral. Pink evokes warmth, tenderness, and emotional connection across diverse cultural contexts. Additionally, it evokes emotions such as Love, Affection, Kindness and Playfulness. Pink is often connected to love, compassion, and femininity in Western cultures, while in Japan, it can symbolize spring and cherry blossoms. It can also represent universal harmony and emotional balance. With a high saturation of 84%, this color is intensely vivid—demanding attention and ideal for focal elements like buttons, banners, and brand marks. Its low lightness of 27% produces a deep, rich appearance—conveying gravity and luxury, particularly effective in dark-mode designs and premium packaging. This color is ideal for designs that aim to express Love, Affection, Kindness, or Playfulness. It can be effectively used in web design, branding, and marketing materials to attract attention and convey specific messages.
The RGB values for Bordeaux are (127, 11, 48), providing a combination of red: 127, green: 11, and blue: 48. In HSL format, it has a hue of 341.00°, saturation of 84.00%, and lightness of 27.00%.
The HSV representation includes a hue of 341.00°, saturation of 91.00%, and value of 50.00%. Its CMYK composition is cyan: 0.00%, magenta: 91.00%, yellow: 62.00%, and black: 50.00%.
The calculated luminance of #7f0b30 is 0.050, offering a brightness level suitable for various design requirements.
This color is not part of the web-safe color palette. The closest web-safe color to this is the color HEX #660033. Its contrast ratio is 1.99:1 against black and 10.54:1 against white. It works well on light backgrounds but may be challenging on darker ones.
In terms of color temperature, #7f0b30 reads as warm. When it comes to accessibility, testing against standard guidelines suggests that using white text meets typical WCAG contrast standards. Additionally, the ideal foreground color for improved legibility on #7f0b30 is white.
Considering its saturation and lightness, #7f0b30 appears more vivid and energetic, making it stand out in designs that aim to capture attention.