The color Gotham, with hexadecimal code #827770, sits in the gray spectrum, evoking neutrality, balance, and professional composure. Grays anchor palettes without competing for attention. Additionally, it evokes emotions such as Softness, Delicacy, Calmness, Relaxation and Friendliness. With negligible saturation (7%), this color is effectively achromatic—a pure neutral that pairs with any hue without competition. With a mid-range lightness of 47%, it offers excellent versatility—readable as text on light backgrounds and visible as an element on dark ones. This color is ideal for designs that aim to express Softness, Delicacy, Calmness, Relaxation, or Friendliness. It can be effectively used in web design, branding, and marketing materials to attract attention and convey specific messages.
The RGB values for Gotham are (130, 119, 112), providing a combination of red: 130, green: 119, and blue: 112. In HSL format, it has a hue of 23.00°, saturation of 7.00%, and lightness of 47.00%.
The HSV representation includes a hue of 23.00°, saturation of 14.00%, and value of 51.00%. Its CMYK composition is cyan: 0.00%, magenta: 8.00%, yellow: 14.00%, and black: 49.00%.
The calculated luminance of #827770 is 0.191, offering a brightness level suitable for various design requirements.
This color is not part of the web-safe color palette. The closest web-safe color to this is the color HEX #996666. Its contrast ratio is 4.82:1 against black and 4.36:1 against white. It works well on dark backgrounds but may be less readable on lighter ones.
In terms of color temperature, #827770 reads as neutral. When it comes to accessibility, testing against standard guidelines suggests that using black text meets typical WCAG contrast standards. Additionally, the ideal foreground color for improved legibility on #827770 is black.
Considering its saturation and lightness, #827770 appears more vivid and energetic, making it stand out in designs that aim to capture attention.