Color Details and Palettes for #AB1237

Details about the color Rouge

Closest web-safe match: #990033

Use this color in our tools

Every tool opens preloaded with #AB1237 — pick where to take it next.

 #AB1237
Simulate color Preview this color on real UI components Check contrast Check WCAG contrast for this color Generate harmony Build a 5-color harmony from this color Build a gradient Use this color as a gradient stop Convert formats View HEX, RGB, HSL, HSV, CMYK, OKLCH Color blindness Preview this color across vision types Mix with another Blend this color with another Find closest Pantone Approximate Pantone Solid Coated match

About Color Hex #ab1237

The color Rouge, with hexadecimal code #ab1237, is part of the pink color family, a hue that spans from playful and youthful to elegant and gender-neutral. Pink evokes warmth, tenderness, and emotional connection across diverse cultural contexts. Additionally, it evokes emotions such as Passion, Energy, Love, Excitement, Danger and Desire. Pink is often connected to love, compassion, and femininity in Western cultures, while in Japan, it can symbolize spring and cherry blossoms. It can also represent universal harmony and emotional balance. With a high saturation of 81%, this color is intensely vivid—demanding attention and ideal for focal elements like buttons, banners, and brand marks. Its low lightness of 37% produces a deep, rich appearance—conveying gravity and luxury, particularly effective in dark-mode designs and premium packaging. This color is ideal for designs that aim to express Passion, Energy, Love, Excitement, Danger, or Desire. It can be effectively used in web design, branding, and marketing materials to attract attention and convey specific messages.

The RGB values for Rouge are (171, 18, 55), providing a combination of red: 171, green: 18, and blue: 55. In HSL format, it has a hue of 345.00°, saturation of 81.00%, and lightness of 37.00%.

The HSV representation includes a hue of 345.00°, saturation of 89.00%, and value of 67.00%. Its CMYK composition is cyan: 0.00%, magenta: 89.00%, yellow: 68.00%, and black: 33.00%.

The calculated luminance of #ab1237 is 0.094, offering a brightness level suitable for various design requirements.

This color is not part of the web-safe color palette. The closest web-safe color to this is the color HEX #990033. Its contrast ratio is 2.87:1 against black and 7.31:1 against white. It works well on light backgrounds but may be challenging on darker ones.

In terms of color temperature, #ab1237 reads as warm. When it comes to accessibility, testing against standard guidelines suggests that using white text meets typical WCAG contrast standards. Additionally, the ideal foreground color for improved legibility on #ab1237 is white.

Considering its saturation and lightness, #ab1237 appears more vivid and energetic, making it stand out in designs that aim to capture attention.

History, Usage, Psychology & Design Ideas for #AB1237

Rouge (#AB1237) belongs to the Rose color family.

This vivid mid-tone strikes the ideal balance between intensity and readability, making it a strong candidate for primary brand colors, interactive UI elements, and logo design where immediate recognition is essential.

Historical Background

Rose as a color name predates its association with the flower—the Old English word referenced a range of warm pinkish-red hues. During the Renaissance, rose madder pigment (from the madder plant root) was a staple of portrait painters, prized for realistic skin tones. In Victorian flower language, different rose colors carried coded messages: pink for admiration, red for love, white for purity.

Design & Usage Tips

Rose tones—ranging from dusty rose to vivid rose—bridge pink and red, offering warmth without pink's potential for seeming overly sweet or red's intensity. They are excellent for cosmetics, wine, and luxury lifestyle brands. Pair rose with gold for opulence, or with sage green for a natural, sophisticated palette.

Positioned on the warm side of the color wheel (hue 345°), it naturally draws the eye and creates a sense of closeness—making it effective for calls to action, food photography, and hospitality branding. At 81% saturation, this is a highly vivid color that demands attention. Use it where maximum visual impact is needed—feature banners, accent buttons, and data-visualization highlights.

Psychological Impact

Rose conveys romance, gratitude, and grace. It feels more mature and nuanced than bright pink, appealing to audiences seeking elegance and emotional depth. In interior design, rose tones create inviting, conversation-friendly spaces.

With a mid-range lightness of 37%, this tone is highly versatile: dark enough to serve as body text on white, yet light enough to stand out on charcoal or navy backgrounds.

Creative Design Ideas

Use a dusty-rose background with white serif typography for a luxury wedding brand. Combine vivid rose with deep teal for a contemporary editorial palette. In packaging, rose-gold metallic finishes paired with rose-colored paper create a tactile, premium unboxing experience.

#AB1237 Color Conversions

Every way to write Rouge — copy Rouge as RGB, HSL, HSV, HWB, CMYK, OKLCH, OKLab, CIELAB, LCH, XYZ or a decimal integer. One-tap copy on every format; tap on any card to learn what it is and when to use it.

12 formats
HEX Web
#AB1237

Hexadecimal is the web’s universal color notation — two digits each for red, green and blue. Drop it straight into HTML, CSS or any design tool.

RGB Screen
rgb(171, 18, 55)

RGB is the additive Red-Green-Blue model every screen uses to emit light. The default choice for websites, apps and on-screen UI.

HSL Web
hsl(345, 81%, 37%)

HSL breaks a color into Hue, Saturation and Lightness — the most intuitive way to lighten, darken or mute a color in CSS.

HSV HSB Design
hsv(345, 89%, 67%)

HSV (also called HSB) maps Hue, Saturation and Value/Brightness. It is the model behind the color pickers in Photoshop, Figma and most design apps.

HWB CSS 4
hwb(345 7% 33%)

HWB blends a pure hue with Whiteness and Blackness — a painter-friendly model added in CSS Color 4 for quick tints and shades.

CMYK Print
cmyk(0%, 89%, 68%, 33%)

CMYK is the subtractive Cyan-Magenta-Yellow-Black ink model. Use these values when preparing artwork for a printer or commercial press.

OKLCH Modern
oklch(47.72% 0.182 16.44)

OKLCH is a modern, perceptually-uniform space (Lightness, Chroma, Hue). It powers smooth gradients and accessible palettes in today’s CSS.

OKLab Modern
oklab(47.72% 0.174 0.051)

OKLab is the Cartesian form of OKLCH — ideal for blending and interpolating colors without the muddy midpoints older spaces produce.

CIELAB L*a*b* Perceptual
L: 36.68, a: 58.46, b: 21.73

CIELAB is a device-independent, perceptually-uniform space. It is the standard for measuring color difference (ΔE) and matching across devices.

LCH Perceptual
L: 36.68, C: 62.37, H: 20.39

LCH is CIELAB in cylindrical form — Lightness, Chroma and Hue — letting you adjust vividness and hue while staying perceptually even.

XYZ CIE Science
X: 17.70, Y: 9.37, Z: 4.49

CIE XYZ is the 1931 master space that underpins every other model here — the scientific bridge used to convert between color systems.

Decimal int Code
11211319

The 24-bit integer value of the color — handy for databases, APIs, game engines and low-level graphics code.

RGB Color Percentages for #ab1237

RGB Color Percentages for Rouge (HEX Code: #ab1237) display the relative contribution of Red, Green, and Blue in forming the color. Understanding these percentages provides insight into the color's visual balance and primary components.

This color is primarily dominated by Red, making up 70.08% of the total composition. The complete breakdown of RGB contributions is:

Red:
70.08%
Green:
7.38%
Blue:
22.54%

This analysis highlights the influence of each primary color, offering a deeper understanding of the visual characteristics of Rouge.

CMYK Ink Levels & Print Guide for #ab1237

CMYK Ink Levels for Rouge (HEX Code: #ab1237) provide a breakdown of the percentages of Cyan, Magenta, Yellow, and Black inks needed for accurate print reproduction. The composition of Rouge prominently features Magenta, reflecting its dominant color characteristic. This information is invaluable for optimizing ink usage and achieving precise color results in printed materials.

The exact CMYK values are: Cyan: 0%, Magenta: 89.47%, Yellow: 67.84%, and Black: 32.94%.

Luminance & Contrast for #AB1237

Relative luminance gauges how bright Rouge is, while the WCAG contrast ratios show how legible black or white text is on it — and which accessibility levels (AA / AAA) it passes.

Relative luminance 0.094
0 · dark1 · light
Aa
Black text 2.87:1
AA AAA Large
Aa
White text 7.31:1
AA AAA Large

Quick CSS Snippets for #AB1237

Copy-and-paste CSS for Rouge — backgrounds, text, borders and a custom property. Each line is ready to drop into your stylesheet.

Background background-color: #AB1237;
Text color: #AB1237;
Border border: 2px solid #AB1237;
RGB background-color: rgb(171, 18, 55);
HSL background-color: hsl(345, 81%, 37%);
Variable --color: #AB1237;

#ab1237 Monochrome Palette

The Monochrome Palette consists of shades created by adjusting the brightness. These include lighter, original, and darker shades of the color. This layout helps to visualize the color's range and its potential use in design.

#f7e7eb
#eac4cd
#dda0af
#d17d91
#c45973
#b83655
#ab1237 Original
#910f2f
#780d27
#5e0a1e
#440716
#2b050e
#110206

#ab1237 Complementary Palette

The Complementary Palette is made up of two colors that sit opposite each other on the color wheel. These colors create high contrast and vibrant designs, making them perfect for attention-grabbing elements and dynamic visuals.

#ab1237 Original
#12ab85

#ab1237 Analogic Palette

The Analogic Palette consists of colors that are next to each other on the color wheel. These colors typically create harmonious and subtle designs, often used to evoke calmness and unity in your visual projects.

#ab1237 Original
#ab3812
#ab1285
#ab8512
#8512ab
#85ab12
#3812ab

#ab1237 Triadic Palette

The Triadic Palette is made up of three colors evenly spaced on the color wheel. This combination provides a vibrant and balanced color scheme, often used for dynamic and energetic designs while maintaining harmony.

#ab1237 Original
#38ab12
#1238ab

#ab1237 Quad Palette

The Quad Palette, also known as tetradic, consists of four colors evenly spaced on the color wheel. This combination offers a diverse and bold color scheme, ideal for creating rich, complex designs with multiple accents while still maintaining balance.

#ab1237 Original
#85ab12
#12ab85
#3812ab

Color Blindness Simulation for #ab1237

Colors are perceived differently by individuals with various forms of color blindness. Use the dropdown below to see how this color may look through the eyes of someone with color vision deficiency. Explore how Rouge (#ab1237) might appear to people with different visual experiences, and gain deeper insights into color accessibility for your designs!

Each color box displays a "Friendly" or "Not Friendly" tag in the bottom-right corner. A "Friendly" tag indicates that the color difference is distinguishable to individuals with the specific type of color blindness. Conversely, a "Not Friendly" tag means that the color difference might not be distinguishable, potentially causing accessibility issues in your design.

Normal Vision

Deuteranopia (Green Weakness)

Not Friendly

Protanopia (Red Weakness)

Not Friendly

Tritanopia (Blue-Yellow Weakness)

Friendly

Achromatopsia (Total Color Blindness)

Not Friendly

Color Harmonies for #ab1237

Color harmonies refer to the visually pleasing combinations of colors that are derived from specific relationships on the color wheel. These harmonious schemes, such as complementary, triadic, and analogous colors, create a balanced and engaging visual experience in design.

Complementary

Analogous

Triadic

Tetradic (Quad)

#AB1237 Nearby Colors

A handful of colors just a step away from #AB1237 — each one nudges the brightness, richness, or shade a little while still feeling like the same color. Use the buttons on any swatch to copy its hex or open its full color page.

#bb2244 Red Jalapeño
#990022 Succubus
#cc4455 Smooch Rouge
#880022 Oxblood
#bb0033 Hot Cuba
#aa2233 Pompeian Red
#aa2222 Firebrick
#aa0044 Raspberry

Colors Similar to #ab1237

These colors are close neighbours of #AB1237 in the RGB color space. Each subtle variation can produce a noticeably different mood in your design while remaining harmonious with the original Pink tone.

#ac1237 Rouge
#ab1337 Rouge
#ab1238 Rouge
#aa1237 Rouge
#ab1137 Rouge
#ab1236 Rouge
#bc1237 Hot Cuba
#ab2337 Pompeian Red
#ab1248 Raspberry
#9a1237 French Winery
#ab0137 Rouge
#ab1226 Ecstatic Red

Looking for more Pink shades? Browse Pink colors →

Explore Vibrant Images Featuring Rouge (#ab1237)

Discover a vibrant gallery of images that not only showcase the captivating hue of Rouge, but also embody its unique mood and personality. Each carefully curated photo is selected to highlight the richness and diversity of this color, offering inspiration for design, art, and creative projects.