About Color Hex #ab7a67

The color Hazelnut, with hexadecimal code #ab7a67, sits in the orange color family, typically linked to enthusiasm, creativity, and warmth. Orange hues stimulate appetite and social interaction, which is why food brands and community platforms favor them. Additionally, it evokes emotions such as Softness, Delicacy, Calmness, Relaxation and Friendliness. Orange is associated with spirituality and courage in some cultures, such as in Hinduism and Buddhism. In Western cultures, it often represents autumn, harvest, and creativity. At just 29% saturation, this near-neutral shade carries only a subtle hint of its underlying hue, making it versatile for large surfaces and professional contexts. With a mid-range lightness of 54%, it offers excellent versatility—readable as text on light backgrounds and visible as an element on dark ones. This color is ideal for designs that aim to express Softness, Delicacy, Calmness, Relaxation, or Friendliness. It can be effectively used in web design, branding, and marketing materials to attract attention and convey specific messages.

The RGB values for Hazelnut are (171, 122, 103), providing a combination of red: 171, green: 122, and blue: 103. In HSL format, it has a hue of 17.00°, saturation of 29.00%, and lightness of 54.00%.

The HSV representation includes a hue of 17.00°, saturation of 40.00%, and value of 67.00%. Its CMYK composition is cyan: 0.00%, magenta: 29.00%, yellow: 40.00%, and black: 33.00%.

The calculated luminance of #ab7a67 is 0.236, offering a brightness level suitable for various design requirements.

This color is not part of the web-safe color palette. The closest web-safe color to this is the color HEX #996666. Its contrast ratio is 5.71:1 against black and 3.68:1 against white. It works well on dark backgrounds but may be less readable on lighter ones.

In terms of color temperature, #ab7a67 reads as warm. When it comes to accessibility, testing against standard guidelines suggests that using black text meets typical WCAG contrast standards. Additionally, the ideal foreground color for improved legibility on #ab7a67 is black.

Considering its saturation and lightness, #ab7a67 appears more vivid and energetic, making it stand out in designs that aim to capture attention.

History, Usage, Psychology & Design Ideas for #AB7A67

Hazelnut (#AB7A67) belongs to the Vermilion color family.

With moderate saturation and balanced lightness, this muted tone feels sophisticated and understated. Muted hues like this excel in editorial design, professional portfolios, and interior spaces that seek calm refinement.

Historical Background

Vermilion—a brilliant red-orange pigment—was synthesized from mercury sulfide (cinnabar) as early as 8000 BC in Anatolia. Chinese artisans perfected synthetic vermilion around the 4th century BC, using it in lacquerware, seals, and religious manuscripts. In medieval Europe, vermilion illuminated the capital letters of sacred texts, literally giving us the word 'rubric' (from Latin ruber, red).

Design & Usage Tips

Vermilion bridges the intensity of red with the warmth of orange, making it ideal for food and beverage branding where appetite appeal matters. It pairs well with dark olive green for autumnal themes or with navy blue for a classic nautical palette. Avoid using vermilion for error states, as users may confuse it with orange warnings.

Positioned on the warm side of the color wheel (hue 17°), it naturally draws the eye and creates a sense of closeness—making it effective for calls to action, food photography, and hospitality branding. At 29% saturation, the color has a muted, sophisticated quality that pairs well with bolder accents. It works as a background, a border, or a secondary element in layered compositions.

Psychological Impact

Vermilion projects confidence, vitality, and creative ambition. Its warm red-orange lean makes it feel more approachable and less aggressive than pure red, which is why lifestyle and travel brands favor it for invitations to adventure.

With a mid-range lightness of 54%, this tone is highly versatile: dark enough to serve as body text on white, yet light enough to stand out on charcoal or navy backgrounds.

Creative Design Ideas

Use vermilion as a header accent stripe above charcoal photography for editorial impact. In interior design, a single vermilion accent wall energizes a neutral room. For digital products, vermilion hover states on cards create engaging micro-interactions.

#AB7A67 Color Conversions

Every way to write Hazelnut — copy Hazelnut as RGB, HSL, HSV, HWB, CMYK, OKLCH, OKLab, CIELAB, LCH, XYZ or a decimal integer. One-tap copy on every format; tap on any card to learn what it is and when to use it.

12 formats
HEX Web
#AB7A67

Hexadecimal is the web’s universal color notation — two digits each for red, green and blue. Drop it straight into HTML, CSS or any design tool.

RGB Screen
rgb(171, 122, 103)

RGB is the additive Red-Green-Blue model every screen uses to emit light. The default choice for websites, apps and on-screen UI.

HSL Web
hsl(17, 29%, 54%)

HSL breaks a color into Hue, Saturation and Lightness — the most intuitive way to lighten, darken or mute a color in CSS.

HSV HSB Design
hsv(17, 40%, 67%)

HSV (also called HSB) maps Hue, Saturation and Value/Brightness. It is the model behind the color pickers in Photoshop, Figma and most design apps.

HWB CSS 4
hwb(17 40% 33%)

HWB blends a pure hue with Whiteness and Blackness — a painter-friendly model added in CSS Color 4 for quick tints and shades.

CMYK Print
cmyk(0%, 29%, 40%, 33%)

CMYK is the subtractive Cyan-Magenta-Yellow-Black ink model. Use these values when preparing artwork for a printer or commercial press.

OKLCH Modern
oklch(62.39% 0.068 42.08)

OKLCH is a modern, perceptually-uniform space (Lightness, Chroma, Hue). It powers smooth gradients and accessible palettes in today’s CSS.

OKLab Modern
oklab(62.39% 0.050 0.045)

OKLab is the Cartesian form of OKLCH — ideal for blending and interpolating colors without the muddy midpoints older spaces produce.

CIELAB L*a*b* Perceptual
L: 55.64, a: 16.62, b: 17.98

CIELAB is a device-independent, perceptually-uniform space. It is the standard for measuring color difference (ΔE) and matching across devices.

LCH Perceptual
L: 55.64, C: 24.49, H: 47.26

LCH is CIELAB in cylindrical form — Lightness, Chroma and Hue — letting you adjust vividness and hue while staying perceptually even.

XYZ CIE Science
X: 26.20, Y: 23.56, Z: 16.00

CIE XYZ is the 1931 master space that underpins every other model here — the scientific bridge used to convert between color systems.

Decimal int Code
11237991

The 24-bit integer value of the color — handy for databases, APIs, game engines and low-level graphics code.

RGB Color Percentages for #ab7a67

RGB Color Percentages for Hazelnut (HEX Code: #ab7a67) display the relative contribution of Red, Green, and Blue in forming the color. Understanding these percentages provides insight into the color's visual balance and primary components.

This color is primarily dominated by Red, making up 43.18% of the total composition. The complete breakdown of RGB contributions is:

Red:
43.18%
Green:
30.81%
Blue:
26.01%

This analysis highlights the influence of each primary color, offering a deeper understanding of the visual characteristics of Hazelnut.

CMYK Ink Levels & Print Guide for #ab7a67

CMYK Ink Levels for Hazelnut (HEX Code: #ab7a67) provide a breakdown of the percentages of Cyan, Magenta, Yellow, and Black inks needed for accurate print reproduction. The composition of Hazelnut prominently features Yellow, reflecting its dominant color characteristic. This information is invaluable for optimizing ink usage and achieving precise color results in printed materials.

The exact CMYK values are: Cyan: 0%, Magenta: 28.65%, Yellow: 39.77%, and Black: 32.94%.

Luminance & Contrast for #AB7A67

Relative luminance gauges how bright Hazelnut is, while the WCAG contrast ratios show how legible black or white text is on it — and which accessibility levels (AA / AAA) it passes.

Relative luminance 0.236
0 · dark1 · light
Aa
Black text 5.71:1
AA AAA Large
Aa
White text 3.68:1
AA AAA Large

Quick CSS Snippets for #AB7A67

Copy-and-paste CSS for Hazelnut — backgrounds, text, borders and a custom property. Each line is ready to drop into your stylesheet.

Background background-color: #AB7A67;
Text color: #AB7A67;
Border border: 2px solid #AB7A67;
RGB background-color: rgb(171, 122, 103);
HSL background-color: hsl(17, 29%, 54%);
Variable --color: #AB7A67;

#ab7a67 Monochrome Palette

The Monochrome Palette consists of shades created by adjusting the brightness. These include lighter, original, and darker shades of the color. This layout helps to visualize the color's range and its potential use in design.

#f7f2f0
#eaded9
#ddcac2
#d1b6ab
#c4a295
#b88e7e
#ab7a67 Original
#916858
#785548
#5e4339
#443129
#2b1f1a
#110c0a

#ab7a67 Complementary Palette

The Complementary Palette is made up of two colors that sit opposite each other on the color wheel. These colors create high contrast and vibrant designs, making them perfect for attention-grabbing elements and dynamic visuals.

#ab7a67 Original
#6898ac

#ab7a67 Analogic Palette

The Analogic Palette consists of colors that are next to each other on the color wheel. These colors typically create harmonious and subtle designs, often used to evoke calmness and unity in your visual projects.

#ab7a67 Original
#ac9d68
#ac6876
#98ac68
#ac6898
#76ac68
#9d68ac

#ab7a67 Triadic Palette

The Triadic Palette is made up of three colors evenly spaced on the color wheel. This combination provides a vibrant and balanced color scheme, often used for dynamic and energetic designs while maintaining harmony.

#ab7a67 Original
#68ac7b
#7b68ac

#ab7a67 Quad Palette

The Quad Palette, also known as tetradic, consists of four colors evenly spaced on the color wheel. This combination offers a diverse and bold color scheme, ideal for creating rich, complex designs with multiple accents while still maintaining balance.

#ab7a67 Original
#76ac68
#6898ac
#9d68ac

Color Blindness Simulation for #ab7a67

Colors are perceived differently by individuals with various forms of color blindness. Use the dropdown below to see how this color may look through the eyes of someone with color vision deficiency. Explore how Hazelnut (#ab7a67) might appear to people with different visual experiences, and gain deeper insights into color accessibility for your designs!

Each color box displays a "Friendly" or "Not Friendly" tag in the bottom-right corner. A "Friendly" tag indicates that the color difference is distinguishable to individuals with the specific type of color blindness. Conversely, a "Not Friendly" tag means that the color difference might not be distinguishable, potentially causing accessibility issues in your design.

Normal Vision

Deuteranopia (Green Weakness)

Friendly

Protanopia (Red Weakness)

Friendly

Tritanopia (Blue-Yellow Weakness)

Friendly

Achromatopsia (Total Color Blindness)

Friendly

Color Harmonies for #ab7a67

Color harmonies refer to the visually pleasing combinations of colors that are derived from specific relationships on the color wheel. These harmonious schemes, such as complementary, triadic, and analogous colors, create a balanced and engaging visual experience in design.

Complementary

Analogous

Triadic

Tetradic (Quad)

#AB7A67 Nearby Colors

A handful of colors just a step away from #AB7A67 — each one nudges the brightness, richness, or shade a little while still feeling like the same color. Use the buttons on any swatch to copy its hex or open its full color page.

#bb8877 Ludicrous Lemming
#996655 Chutney
#cc9988 Café Crème
#885544 Annatto
#bb7755 Pheasant
#997777 Opium
#aa7766 Equestrienne
#aa7777 Nipple

Colors Similar to #ab7a67

These colors are close neighbours of #AB7A67 in the RGB color space. Each subtle variation can produce a noticeably different mood in your design while remaining harmonious with the original Orange tone.

#ac7a67 Hazelnut
#ab7b67 Hazelnut
#ab7a68 Equestrienne
#aa7a67 Hazelnut
#ab7967 Hazelnut
#ab7a66 Hazelnut
#bc7a67 Döner Kebab
#ab8b67 Morrel
#ab7a78 Nipple
#9a7a67 Woodhaven
#ab6967 Rustling Leaves
#ab7a56 Brown Sugar

Looking for more Orange shades? Browse Orange colors →

Explore Vibrant Images Featuring Hazelnut (#ab7a67)

Discover a vibrant gallery of images that not only showcase the captivating hue of Hazelnut, but also embody its unique mood and personality. Each carefully curated photo is selected to highlight the richness and diversity of this color, offering inspiration for design, art, and creative projects.