About Color Hex #af3a7d

The color Plum Kingdom, with hexadecimal code #af3a7d, is part of the pink color family, a hue that spans from playful and youthful to elegant and gender-neutral. Pink evokes warmth, tenderness, and emotional connection across diverse cultural contexts. Additionally, it evokes emotions such as Love, Affection, Kindness and Playfulness. Pink is often connected to love, compassion, and femininity in Western cultures, while in Japan, it can symbolize spring and cherry blossoms. It can also represent universal harmony and emotional balance. At 50% saturation, this color is clearly chromatic yet balanced—colorful enough to be distinctive without overwhelming adjacent content. With a mid-range lightness of 46%, it offers excellent versatility—readable as text on light backgrounds and visible as an element on dark ones. This color is ideal for designs that aim to express Love, Affection, Kindness, or Playfulness. It can be effectively used in web design, branding, and marketing materials to attract attention and convey specific messages.

The RGB values for Plum Kingdom are (175, 58, 125), providing a combination of red: 175, green: 58, and blue: 125. In HSL format, it has a hue of 326.00°, saturation of 50.00%, and lightness of 46.00%.

The HSV representation includes a hue of 326.00°, saturation of 67.00%, and value of 69.00%. Its CMYK composition is cyan: 0.00%, magenta: 67.00%, yellow: 29.00%, and black: 31.00%.

The calculated luminance of #af3a7d is 0.136, offering a brightness level suitable for various design requirements.

This color is not part of the web-safe color palette. The closest web-safe color to this is the color HEX #993366. Its contrast ratio is 3.72:1 against black and 5.64:1 against white. It works well on light backgrounds but may be challenging on darker ones.

In terms of color temperature, #af3a7d reads as warm. When it comes to accessibility, testing against standard guidelines suggests that using white text meets typical WCAG contrast standards. Additionally, the ideal foreground color for improved legibility on #af3a7d is white.

Considering its saturation and lightness, #af3a7d appears more vivid and energetic, making it stand out in designs that aim to capture attention.

History, Usage, Psychology & Design Ideas for #AF3A7D

Plum Kingdom (#AF3A7D) belongs to the Pink color family.

With moderate saturation and balanced lightness, this muted tone feels sophisticated and understated. Muted hues like this excel in editorial design, professional portfolios, and interior spaces that seek calm refinement.

Historical Background

Pink was considered a variant of red—and thus a strong, masculine color—until the mid-20th century, when Western marketing shifted it toward femininity. In 18th-century Rococo France, Madame de Pompadour popularized a specific shade (Rose Pompadour) that became synonymous with refined luxury. In Japan, pink cherry blossoms (sakura) represent the fleeting beauty of life, celebrated annually during hanami festivals.

Design & Usage Tips

Pink ranges from playful and youthful to sophisticated and gender-neutral depending on saturation and context. Hot pink works for bold fashion and beauty brands, while dusty pink suits elegant interior design and wedding stationery. Pair pink with navy for a classic contrast, or with sage green for a modern, botanical palette.

Positioned on the warm side of the color wheel (hue 326°), it naturally draws the eye and creates a sense of closeness—making it effective for calls to action, food photography, and hospitality branding. With 50% saturation, it occupies a comfortable middle ground: colorful enough to be distinctive, yet restrained enough for extended reading or large surface areas.

Psychological Impact

Pink universally evokes warmth, tenderness, and approachability. Research by Alexander Schauss found that a specific shade ('Baker-Miller Pink') could reduce aggression, leading to its experimental use in holding cells. In branding, pink signals compassion, playfulness, and emotional connection.

With a mid-range lightness of 46%, this tone is highly versatile: dark enough to serve as body text on white, yet light enough to stand out on charcoal or navy backgrounds.

Creative Design Ideas

Use blush pink as a background for portrait photography to create a warm, flattering glow. Combine hot pink with black for a punk-inspired editorial aesthetic. In app design, pink accent colors (hearts, favorites, notifications) feel natural and engaging.

#AF3A7D Color Conversions

Every way to write Plum Kingdom — copy Plum Kingdom as RGB, HSL, HSV, HWB, CMYK, OKLCH, OKLab, CIELAB, LCH, XYZ or a decimal integer. One-tap copy on every format; tap on any card to learn what it is and when to use it.

12 formats
HEX Web
#AF3A7D

Hexadecimal is the web’s universal color notation — two digits each for red, green and blue. Drop it straight into HTML, CSS or any design tool.

RGB Screen
rgb(175, 58, 125)

RGB is the additive Red-Green-Blue model every screen uses to emit light. The default choice for websites, apps and on-screen UI.

HSL Web
hsl(326, 50%, 46%)

HSL breaks a color into Hue, Saturation and Lightness — the most intuitive way to lighten, darken or mute a color in CSS.

HSV HSB Design
hsv(326, 67%, 69%)

HSV (also called HSB) maps Hue, Saturation and Value/Brightness. It is the model behind the color pickers in Photoshop, Figma and most design apps.

HWB CSS 4
hwb(326 23% 31%)

HWB blends a pure hue with Whiteness and Blackness — a painter-friendly model added in CSS Color 4 for quick tints and shades.

CMYK Print
cmyk(0%, 67%, 29%, 31%)

CMYK is the subtractive Cyan-Magenta-Yellow-Black ink model. Use these values when preparing artwork for a printer or commercial press.

OKLCH Modern
oklch(53.65% 0.167 348.84)

OKLCH is a modern, perceptually-uniform space (Lightness, Chroma, Hue). It powers smooth gradients and accessible palettes in today’s CSS.

OKLab Modern
oklab(53.65% 0.164 -0.032)

OKLab is the Cartesian form of OKLCH — ideal for blending and interpolating colors without the muddy midpoints older spaces produce.

CIELAB L*a*b* Perceptual
L: 43.68, a: 53.84, b: -12.33

CIELAB is a device-independent, perceptually-uniform space. It is the standard for measuring color difference (ΔE) and matching across devices.

LCH Perceptual
L: 43.68, C: 55.23, H: 347.10

LCH is CIELAB in cylindrical form — Lightness, Chroma and Hue — letting you adjust vividness and hue while staying perceptually even.

XYZ CIE Science
X: 22.89, Y: 13.62, Z: 20.82

CIE XYZ is the 1931 master space that underpins every other model here — the scientific bridge used to convert between color systems.

Decimal int Code
11483773

The 24-bit integer value of the color — handy for databases, APIs, game engines and low-level graphics code.

RGB Color Percentages for #af3a7d

RGB Color Percentages for Plum Kingdom (HEX Code: #af3a7d) display the relative contribution of Red, Green, and Blue in forming the color. Understanding these percentages provides insight into the color's visual balance and primary components.

This color is primarily dominated by Red, making up 48.88% of the total composition. The complete breakdown of RGB contributions is:

Red:
48.88%
Green:
16.2%
Blue:
34.92%

This analysis highlights the influence of each primary color, offering a deeper understanding of the visual characteristics of Plum Kingdom.

CMYK Ink Levels & Print Guide for #af3a7d

CMYK Ink Levels for Plum Kingdom (HEX Code: #af3a7d) provide a breakdown of the percentages of Cyan, Magenta, Yellow, and Black inks needed for accurate print reproduction. The composition of Plum Kingdom prominently features Magenta, reflecting its dominant color characteristic. This information is invaluable for optimizing ink usage and achieving precise color results in printed materials.

The exact CMYK values are: Cyan: 0%, Magenta: 66.86%, Yellow: 28.57%, and Black: 31.37%.

Luminance & Contrast for #AF3A7D

Relative luminance gauges how bright Plum Kingdom is, while the WCAG contrast ratios show how legible black or white text is on it — and which accessibility levels (AA / AAA) it passes.

Relative luminance 0.136
0 · dark1 · light
Aa
Black text 3.72:1
AA AAA Large
Aa
White text 5.64:1
AA AAA Large

Quick CSS Snippets for #AF3A7D

Copy-and-paste CSS for Plum Kingdom — backgrounds, text, borders and a custom property. Each line is ready to drop into your stylesheet.

Background background-color: #AF3A7D;
Text color: #AF3A7D;
Border border: 2px solid #AF3A7D;
RGB background-color: rgb(175, 58, 125);
HSL background-color: hsl(326, 50%, 46%);
Variable --color: #AF3A7D;

#af3a7d Monochrome Palette

The Monochrome Palette consists of shades created by adjusting the brightness. These include lighter, original, and darker shades of the color. This layout helps to visualize the color's range and its potential use in design.

#f7ebf2
#ebcedf
#dfb0cb
#d393b8
#c775a4
#bb5891
#af3a7d Original
#95316a
#7a2958
#602045
#461732
#2c0f1f
#12060d

#af3a7d Complementary Palette

The Complementary Palette is made up of two colors that sit opposite each other on the color wheel. These colors create high contrast and vibrant designs, making them perfect for attention-grabbing elements and dynamic visuals.

#af3a7d Original
#3bb06d

#af3a7d Analogic Palette

The Analogic Palette consists of colors that are next to each other on the color wheel. These colors typically create harmonious and subtle designs, often used to evoke calmness and unity in your visual projects.

#af3a7d Original
#b03b42
#a83bb0
#b06d3b
#6d3bb0
#b0a83b
#3b42b0

#af3a7d Triadic Palette

The Triadic Palette is made up of three colors evenly spaced on the color wheel. This combination provides a vibrant and balanced color scheme, often used for dynamic and energetic designs while maintaining harmony.

#af3a7d Original
#7db03b
#3b7db0

#af3a7d Quad Palette

The Quad Palette, also known as tetradic, consists of four colors evenly spaced on the color wheel. This combination offers a diverse and bold color scheme, ideal for creating rich, complex designs with multiple accents while still maintaining balance.

#af3a7d Original
#b0a83b
#3bb06d
#3b42b0

Color Blindness Simulation for #af3a7d

Colors are perceived differently by individuals with various forms of color blindness. Use the dropdown below to see how this color may look through the eyes of someone with color vision deficiency. Explore how Plum Kingdom (#af3a7d) might appear to people with different visual experiences, and gain deeper insights into color accessibility for your designs!

Each color box displays a "Friendly" or "Not Friendly" tag in the bottom-right corner. A "Friendly" tag indicates that the color difference is distinguishable to individuals with the specific type of color blindness. Conversely, a "Not Friendly" tag means that the color difference might not be distinguishable, potentially causing accessibility issues in your design.

Normal Vision

Deuteranopia (Green Weakness)

Not Friendly

Protanopia (Red Weakness)

Not Friendly

Tritanopia (Blue-Yellow Weakness)

Not Friendly

Achromatopsia (Total Color Blindness)

Not Friendly

Color Harmonies for #af3a7d

Color harmonies refer to the visually pleasing combinations of colors that are derived from specific relationships on the color wheel. These harmonious schemes, such as complementary, triadic, and analogous colors, create a balanced and engaging visual experience in design.

Complementary

Analogous

Triadic

Tetradic (Quad)

#AF3A7D Nearby Colors

A handful of colors just a step away from #AF3A7D — each one nudges the brightness, richness, or shade a little while still feeling like the same color. Use the buttons on any swatch to copy its hex or open its full color page.

#bb4488 Razzle Dazzle
#992266 Morbid Princess
#cc5599 Llilacquered
#881166 Possessed Purple
#bb3388 Fandango
#aa4477 Our Little Secret
#bb3366 Valentine’s Kiss
#aa4488 Grape Riot

Colors Similar to #af3a7d

These colors are close neighbours of #AF3A7D in the RGB color space. Each subtle variation can produce a noticeably different mood in your design while remaining harmonious with the original Pink tone.

#b03a7d Very Berry
#af3b7d Plum Kingdom
#af3a7e Plum Kingdom
#ae3a7d Plum Kingdom
#af397d Plum Kingdom
#af3a7c Plum Kingdom
#c03a7d Razzle Dazzle
#af4b7d Our Little Secret
#af3a8e Fandango
#9e3a7d Grape Riot
#af297d Plum Kingdom
#af3a6c Hibiscus

Looking for more Pink shades? Browse Pink colors →

Explore Vibrant Images Featuring Plum Kingdom (#af3a7d)

Discover a vibrant gallery of images that not only showcase the captivating hue of Plum Kingdom, but also embody its unique mood and personality. Each carefully curated photo is selected to highlight the richness and diversity of this color, offering inspiration for design, art, and creative projects.