About Color Hex #af5010

The color Brandy Bear, with hexadecimal code #af5010, sits in the orange color family, typically linked to enthusiasm, creativity, and warmth. Orange hues stimulate appetite and social interaction, which is why food brands and community platforms favor them. Additionally, it evokes emotions such as Enthusiasm, Warmth, Motivation and Adventure. Orange is associated with spirituality and courage in some cultures, such as in Hinduism and Buddhism. In Western cultures, it often represents autumn, harvest, and creativity. With a high saturation of 83%, this color is intensely vivid—demanding attention and ideal for focal elements like buttons, banners, and brand marks. Its low lightness of 37% produces a deep, rich appearance—conveying gravity and luxury, particularly effective in dark-mode designs and premium packaging. This color is ideal for designs that aim to express Enthusiasm, Warmth, Motivation, or Adventure. It can be effectively used in web design, branding, and marketing materials to attract attention and convey specific messages.

The RGB values for Brandy Bear are (175, 80, 16), providing a combination of red: 175, green: 80, and blue: 16. In HSL format, it has a hue of 24.00°, saturation of 83.00%, and lightness of 37.00%.

The HSV representation includes a hue of 24.00°, saturation of 91.00%, and value of 69.00%. Its CMYK composition is cyan: 0.00%, magenta: 54.00%, yellow: 91.00%, and black: 31.00%.

The calculated luminance of #af5010 is 0.149, offering a brightness level suitable for various design requirements.

This color is not part of the web-safe color palette. The closest web-safe color to this is the color HEX #996600. Its contrast ratio is 3.98:1 against black and 5.28:1 against white. It works well on light backgrounds but may be challenging on darker ones.

In terms of color temperature, #af5010 reads as warm. When it comes to accessibility, testing against standard guidelines suggests that using white text meets typical WCAG contrast standards. Additionally, the ideal foreground color for improved legibility on #af5010 is white.

Considering its saturation and lightness, #af5010 appears more vivid and energetic, making it stand out in designs that aim to capture attention.

History, Usage, Psychology & Design Ideas for #AF5010

Brandy Bear (#AF5010) belongs to the Vermilion color family.

This vivid mid-tone strikes the ideal balance between intensity and readability, making it a strong candidate for primary brand colors, interactive UI elements, and logo design where immediate recognition is essential.

Historical Background

Vermilion—a brilliant red-orange pigment—was synthesized from mercury sulfide (cinnabar) as early as 8000 BC in Anatolia. Chinese artisans perfected synthetic vermilion around the 4th century BC, using it in lacquerware, seals, and religious manuscripts. In medieval Europe, vermilion illuminated the capital letters of sacred texts, literally giving us the word 'rubric' (from Latin ruber, red).

Design & Usage Tips

Vermilion bridges the intensity of red with the warmth of orange, making it ideal for food and beverage branding where appetite appeal matters. It pairs well with dark olive green for autumnal themes or with navy blue for a classic nautical palette. Avoid using vermilion for error states, as users may confuse it with orange warnings.

Positioned on the warm side of the color wheel (hue 24°), it naturally draws the eye and creates a sense of closeness—making it effective for calls to action, food photography, and hospitality branding. At 83% saturation, this is a highly vivid color that demands attention. Use it where maximum visual impact is needed—feature banners, accent buttons, and data-visualization highlights.

Psychological Impact

Vermilion projects confidence, vitality, and creative ambition. Its warm red-orange lean makes it feel more approachable and less aggressive than pure red, which is why lifestyle and travel brands favor it for invitations to adventure.

With a mid-range lightness of 37%, this tone is highly versatile: dark enough to serve as body text on white, yet light enough to stand out on charcoal or navy backgrounds.

Creative Design Ideas

Use vermilion as a header accent stripe above charcoal photography for editorial impact. In interior design, a single vermilion accent wall energizes a neutral room. For digital products, vermilion hover states on cards create engaging micro-interactions.

#AF5010 Color Conversions

Every way to write Brandy Bear — copy Brandy Bear as RGB, HSL, HSV, HWB, CMYK, OKLCH, OKLab, CIELAB, LCH, XYZ or a decimal integer. One-tap copy on every format; tap on any card to learn what it is and when to use it.

12 formats
HEX Web
#AF5010

Hexadecimal is the web’s universal color notation — two digits each for red, green and blue. Drop it straight into HTML, CSS or any design tool.

RGB Screen
rgb(175, 80, 16)

RGB is the additive Red-Green-Blue model every screen uses to emit light. The default choice for websites, apps and on-screen UI.

HSL Web
hsl(24, 83%, 37%)

HSL breaks a color into Hue, Saturation and Lightness — the most intuitive way to lighten, darken or mute a color in CSS.

HSV HSB Design
hsv(24, 91%, 69%)

HSV (also called HSB) maps Hue, Saturation and Value/Brightness. It is the model behind the color pickers in Photoshop, Figma and most design apps.

HWB CSS 4
hwb(24 6% 31%)

HWB blends a pure hue with Whiteness and Blackness — a painter-friendly model added in CSS Color 4 for quick tints and shades.

CMYK Print
cmyk(0%, 54%, 91%, 31%)

CMYK is the subtractive Cyan-Magenta-Yellow-Black ink model. Use these values when preparing artwork for a printer or commercial press.

OKLCH Modern
oklch(54.33% 0.142 47.74)

OKLCH is a modern, perceptually-uniform space (Lightness, Chroma, Hue). It powers smooth gradients and accessible palettes in today’s CSS.

OKLab Modern
oklab(54.33% 0.095 0.105)

OKLab is the Cartesian form of OKLCH — ideal for blending and interpolating colors without the muddy midpoints older spaces produce.

CIELAB L*a*b* Perceptual
L: 45.48, a: 35.53, b: 50.91

CIELAB is a device-independent, perceptually-uniform space. It is the standard for measuring color difference (ΔE) and matching across devices.

LCH Perceptual
L: 45.48, C: 62.08, H: 55.08

LCH is CIELAB in cylindrical form — Lightness, Chroma and Hue — letting you adjust vividness and hue while staying perceptually even.

XYZ CIE Science
X: 20.64, Y: 14.89, Z: 2.28

CIE XYZ is the 1931 master space that underpins every other model here — the scientific bridge used to convert between color systems.

Decimal int Code
11489296

The 24-bit integer value of the color — handy for databases, APIs, game engines and low-level graphics code.

RGB Color Percentages for #af5010

RGB Color Percentages for Brandy Bear (HEX Code: #af5010) display the relative contribution of Red, Green, and Blue in forming the color. Understanding these percentages provides insight into the color's visual balance and primary components.

This color is primarily dominated by Red, making up 64.58% of the total composition. The complete breakdown of RGB contributions is:

Red:
64.58%
Green:
29.52%
Blue:
5.9%

This analysis highlights the influence of each primary color, offering a deeper understanding of the visual characteristics of Brandy Bear.

CMYK Ink Levels & Print Guide for #af5010

CMYK Ink Levels for Brandy Bear (HEX Code: #af5010) provide a breakdown of the percentages of Cyan, Magenta, Yellow, and Black inks needed for accurate print reproduction. The composition of Brandy Bear prominently features Yellow, reflecting its dominant color characteristic. This information is invaluable for optimizing ink usage and achieving precise color results in printed materials.

The exact CMYK values are: Cyan: 0%, Magenta: 54.29%, Yellow: 90.86%, and Black: 31.37%.

Luminance & Contrast for #AF5010

Relative luminance gauges how bright Brandy Bear is, while the WCAG contrast ratios show how legible black or white text is on it — and which accessibility levels (AA / AAA) it passes.

Relative luminance 0.149
0 · dark1 · light
Aa
Black text 3.98:1
AA AAA Large
Aa
White text 5.28:1
AA AAA Large

Quick CSS Snippets for #AF5010

Copy-and-paste CSS for Brandy Bear — backgrounds, text, borders and a custom property. Each line is ready to drop into your stylesheet.

Background background-color: #AF5010;
Text color: #AF5010;
Border border: 2px solid #AF5010;
RGB background-color: rgb(175, 80, 16);
HSL background-color: hsl(24, 83%, 37%);
Variable --color: #AF5010;

#af5010 Monochrome Palette

The Monochrome Palette consists of shades created by adjusting the brightness. These include lighter, original, and darker shades of the color. This layout helps to visualize the color's range and its potential use in design.

#f7ede7
#ebd3c3
#dfb99f
#d39f7c
#c78558
#bb6a34
#af5010 Original
#95440e
#7a380b
#602c09
#462006
#2c1404
#120802

#af5010 Complementary Palette

The Complementary Palette is made up of two colors that sit opposite each other on the color wheel. These colors create high contrast and vibrant designs, making them perfect for attention-grabbing elements and dynamic visuals.

#af5010 Original
#106ead

#af5010 Analogic Palette

The Analogic Palette consists of colors that are next to each other on the color wheel. These colors typically create harmonious and subtle designs, often used to evoke calmness and unity in your visual projects.

#af5010 Original
#ad9d10
#ad1020
#6ead10
#ad106e
#20ad10
#9d10ad

#af5010 Triadic Palette

The Triadic Palette is made up of three colors evenly spaced on the color wheel. This combination provides a vibrant and balanced color scheme, often used for dynamic and energetic designs while maintaining harmony.

#af5010 Original
#10ad4f
#4f10ad

#af5010 Quad Palette

The Quad Palette, also known as tetradic, consists of four colors evenly spaced on the color wheel. This combination offers a diverse and bold color scheme, ideal for creating rich, complex designs with multiple accents while still maintaining balance.

#af5010 Original
#20ad10
#106ead
#9d10ad

Color Blindness Simulation for #af5010

Colors are perceived differently by individuals with various forms of color blindness. Use the dropdown below to see how this color may look through the eyes of someone with color vision deficiency. Explore how Brandy Bear (#af5010) might appear to people with different visual experiences, and gain deeper insights into color accessibility for your designs!

Each color box displays a "Friendly" or "Not Friendly" tag in the bottom-right corner. A "Friendly" tag indicates that the color difference is distinguishable to individuals with the specific type of color blindness. Conversely, a "Not Friendly" tag means that the color difference might not be distinguishable, potentially causing accessibility issues in your design.

Normal Vision

Deuteranopia (Green Weakness)

Not Friendly

Protanopia (Red Weakness)

Not Friendly

Tritanopia (Blue-Yellow Weakness)

Friendly

Achromatopsia (Total Color Blindness)

Not Friendly

Color Harmonies for #af5010

Color harmonies refer to the visually pleasing combinations of colors that are derived from specific relationships on the color wheel. These harmonious schemes, such as complementary, triadic, and analogous colors, create a balanced and engaging visual experience in design.

Complementary

Analogous

Triadic

Tetradic (Quad)

#AF5010 Nearby Colors

A handful of colors just a step away from #AF5010 — each one nudges the brightness, richness, or shade a little while still feeling like the same color. Use the buttons on any swatch to copy its hex or open its full color page.

#bb6622 Polished Copper
#994400 Brownie
#cc6633 Hot Caramel
#883300 Espresso Martini
#bb4400 Bolognese
#aa5522 Wine Barrel
#aa5500 Brandy Bear
#bb4422 Spice Market

Colors Similar to #af5010

These colors are close neighbours of #AF5010 in the RGB color space. Each subtle variation can produce a noticeably different mood in your design while remaining harmonious with the original Orange tone.

#b05010 Funky Monkey
#af5110 Brandy Bear
#af5011 Funky Monkey
#ae5010 Brandy Bear
#af4f10 Funky Monkey
#af500f Brandy Bear
#c05010 Dark Orange
#af6110 Light Brown
#af5021 Funky Monkey
#9e5010 Brownie
#af3f10 Donkey Kong
#af5000 Brandy Bear

Looking for more Orange shades? Browse Orange colors →

Explore Vibrant Images Featuring Brandy Bear (#af5010)

Discover a vibrant gallery of images that not only showcase the captivating hue of Brandy Bear, but also embody its unique mood and personality. Each carefully curated photo is selected to highlight the richness and diversity of this color, offering inspiration for design, art, and creative projects.