The color Plum, with hexadecimal code #dda0de, lands in the purple family, historically reserved for royalty due to the extreme cost of Tyrian dye. Purple activates imagination and spiritual contemplation, blending red's passion with blue's serenity. Additionally, it evokes emotions such as Softness, Delicacy, Calmness, Relaxation and Friendliness. Purple is often linked to creativity, luxury, and spirituality. In Western cultures, it is also associated with ambition and wealth. Indigo and violet have long signified royalty and nobility. With a moderate saturation of 48%, it has a softened, muted quality that lends sophistication and works well for backgrounds and secondary elements. At 75% lightness, it strikes an approachable, open balance—bright enough to feel welcoming yet substantial enough to carry visual weight. This color is ideal for designs that aim to express Softness, Delicacy, Calmness, Relaxation, or Friendliness. It can be effectively used in web design, branding, and marketing materials to attract attention and convey specific messages.
The RGB values for Plum are (221, 160, 222), providing a combination of red: 221, green: 160, and blue: 222. In HSL format, it has a hue of 299.00°, saturation of 48.00%, and lightness of 75.00%.
The HSV representation includes a hue of 299.00°, saturation of 28.00%, and value of 87.00%. Its CMYK composition is cyan: 0.00%, magenta: 28.00%, yellow: 0.00%, and black: 13.00%.
The calculated luminance of #dda0de is 0.458, offering a brightness level suitable for various design requirements.
This color is not part of the web-safe color palette. The closest web-safe color to this is the color HEX #CC99CC. Its contrast ratio is 10.16:1 against black and 2.07:1 against white. It works well on dark backgrounds but may be less readable on lighter ones.
In terms of color temperature, #dda0de reads as cool. When it comes to accessibility, testing against standard guidelines suggests that using black text meets typical WCAG contrast standards. Additionally, the ideal foreground color for improved legibility on #dda0de is black.
Considering its saturation and lightness, #dda0de exhibits pastel qualities, giving it a gentle, soft appearance often associated with calmness and approachability.