The color Lust, with hexadecimal code #e52824, falls within the red color family, a hue strongly linked to passion, urgency, and primal energy. Across cultures, red ranges from the luck of Chinese New Year to the romance of Western Valentine's Day. Additionally, it evokes emotions such as Passion, Energy, Love, Excitement, Danger and Desire. In many Eastern cultures, red symbolizes luck, prosperity, and happiness, often used in festivals and weddings. In Western cultures, red can symbolize passion, love, and sometimes danger. At 79% saturation, this color is clearly chromatic yet balanced—colorful enough to be distinctive without overwhelming adjacent content. With a mid-range lightness of 52%, it offers excellent versatility—readable as text on light backgrounds and visible as an element on dark ones. This color is ideal for designs that aim to express Passion, Energy, Love, Excitement, Danger, or Desire. It can be effectively used in web design, branding, and marketing materials to attract attention and convey specific messages.
The RGB values for Lust are (229, 40, 36), providing a combination of red: 229, green: 40, and blue: 36. In HSL format, it has a hue of 1.00°, saturation of 79.00%, and lightness of 52.00%.
The HSV representation includes a hue of 1.00°, saturation of 84.00%, and value of 90.00%. Its CMYK composition is cyan: 0.00%, magenta: 83.00%, yellow: 84.00%, and black: 10.00%.
The calculated luminance of #e52824 is 0.183, offering a brightness level suitable for various design requirements.
This color is not part of the web-safe color palette. The closest web-safe color to this is the color HEX #CC3333. Its contrast ratio is 4.66:1 against black and 4.51:1 against white. This makes it highly suitable for readability on both dark and light backgrounds.
In terms of color temperature, #e52824 reads as warm. When it comes to accessibility, testing against standard guidelines suggests that using either white or black text meets typical WCAG contrast standards. Additionally, the ideal foreground color for improved legibility on #e52824 is black.
Considering its saturation and lightness, #e52824 appears more vivid and energetic, making it stand out in designs that aim to capture attention.