About Color Hex #e73457

The color Paradise Pink, with hexadecimal code #e73457, is part of the pink color family, a hue that spans from playful and youthful to elegant and gender-neutral. Pink evokes warmth, tenderness, and emotional connection across diverse cultural contexts. Additionally, it evokes emotions such as Passion, Energy, Love, Excitement, Danger and Desire. Pink is often connected to love, compassion, and femininity in Western cultures, while in Japan, it can symbolize spring and cherry blossoms. It can also represent universal harmony and emotional balance. At 79% saturation, this color is clearly chromatic yet balanced—colorful enough to be distinctive without overwhelming adjacent content. With a mid-range lightness of 55%, it offers excellent versatility—readable as text on light backgrounds and visible as an element on dark ones. This color is ideal for designs that aim to express Passion, Energy, Love, Excitement, Danger, or Desire. It can be effectively used in web design, branding, and marketing materials to attract attention and convey specific messages.

The RGB values for Paradise Pink are (231, 52, 87), providing a combination of red: 231, green: 52, and blue: 87. In HSL format, it has a hue of 348.00°, saturation of 79.00%, and lightness of 55.00%.

The HSV representation includes a hue of 348.00°, saturation of 77.00%, and value of 91.00%. Its CMYK composition is cyan: 0.00%, magenta: 77.00%, yellow: 62.00%, and black: 9.00%.

The calculated luminance of #e73457 is 0.201, offering a brightness level suitable for various design requirements.

This color is not part of the web-safe color palette. The closest web-safe color to this is the color HEX #FF3366. Its contrast ratio is 5.03:1 against black and 4.18:1 against white. It works well on dark backgrounds but may be less readable on lighter ones.

In terms of color temperature, #e73457 reads as warm. When it comes to accessibility, testing against standard guidelines suggests that using black text meets typical WCAG contrast standards. Additionally, the ideal foreground color for improved legibility on #e73457 is black.

Considering its saturation and lightness, #e73457 appears more vivid and energetic, making it stand out in designs that aim to capture attention.

History, Usage, Psychology & Design Ideas for #E73457

Paradise Pink (#E73457) belongs to the Rose color family.

This vivid mid-tone strikes the ideal balance between intensity and readability, making it a strong candidate for primary brand colors, interactive UI elements, and logo design where immediate recognition is essential.

Historical Background

Rose as a color name predates its association with the flower—the Old English word referenced a range of warm pinkish-red hues. During the Renaissance, rose madder pigment (from the madder plant root) was a staple of portrait painters, prized for realistic skin tones. In Victorian flower language, different rose colors carried coded messages: pink for admiration, red for love, white for purity.

Design & Usage Tips

Rose tones—ranging from dusty rose to vivid rose—bridge pink and red, offering warmth without pink's potential for seeming overly sweet or red's intensity. They are excellent for cosmetics, wine, and luxury lifestyle brands. Pair rose with gold for opulence, or with sage green for a natural, sophisticated palette.

Positioned on the warm side of the color wheel (hue 348°), it naturally draws the eye and creates a sense of closeness—making it effective for calls to action, food photography, and hospitality branding. With 79% saturation, it occupies a comfortable middle ground: colorful enough to be distinctive, yet restrained enough for extended reading or large surface areas.

Psychological Impact

Rose conveys romance, gratitude, and grace. It feels more mature and nuanced than bright pink, appealing to audiences seeking elegance and emotional depth. In interior design, rose tones create inviting, conversation-friendly spaces.

With a mid-range lightness of 55%, this tone is highly versatile: dark enough to serve as body text on white, yet light enough to stand out on charcoal or navy backgrounds.

Creative Design Ideas

Use a dusty-rose background with white serif typography for a luxury wedding brand. Combine vivid rose with deep teal for a contemporary editorial palette. In packaging, rose-gold metallic finishes paired with rose-colored paper create a tactile, premium unboxing experience.

#E73457 Color Conversions

Every way to write Paradise Pink — copy Paradise Pink as RGB, HSL, HSV, HWB, CMYK, OKLCH, OKLab, CIELAB, LCH, XYZ or a decimal integer. One-tap copy on every format; tap on any card to learn what it is and when to use it.

12 formats
HEX Web
#E73457

Hexadecimal is the web’s universal color notation — two digits each for red, green and blue. Drop it straight into HTML, CSS or any design tool.

RGB Screen
rgb(231, 52, 87)

RGB is the additive Red-Green-Blue model every screen uses to emit light. The default choice for websites, apps and on-screen UI.

HSL Web
hsl(348, 79%, 55%)

HSL breaks a color into Hue, Saturation and Lightness — the most intuitive way to lighten, darken or mute a color in CSS.

HSV HSB Design
hsv(348, 77%, 91%)

HSV (also called HSB) maps Hue, Saturation and Value/Brightness. It is the model behind the color pickers in Photoshop, Figma and most design apps.

HWB CSS 4
hwb(348 20% 9%)

HWB blends a pure hue with Whiteness and Blackness — a painter-friendly model added in CSS Color 4 for quick tints and shades.

CMYK Print
cmyk(0%, 77%, 62%, 9%)

CMYK is the subtractive Cyan-Magenta-Yellow-Black ink model. Use these values when preparing artwork for a printer or commercial press.

OKLCH Modern
oklch(61.30% 0.213 15.87)

OKLCH is a modern, perceptually-uniform space (Lightness, Chroma, Hue). It powers smooth gradients and accessible palettes in today’s CSS.

OKLab Modern
oklab(61.30% 0.205 0.058)

OKLab is the Cartesian form of OKLCH — ideal for blending and interpolating colors without the muddy midpoints older spaces produce.

CIELAB L*a*b* Perceptual
L: 51.99, a: 68.39, b: 24.04

CIELAB is a device-independent, perceptually-uniform space. It is the standard for measuring color difference (ΔE) and matching across devices.

LCH Perceptual
L: 51.99, C: 72.49, H: 19.37

LCH is CIELAB in cylindrical form — Lightness, Chroma and Hue — letting you adjust vividness and hue while staying perceptually even.

XYZ CIE Science
X: 35.90, Y: 20.13, Z: 11.01

CIE XYZ is the 1931 master space that underpins every other model here — the scientific bridge used to convert between color systems.

Decimal int Code
15152215

The 24-bit integer value of the color — handy for databases, APIs, game engines and low-level graphics code.

RGB Color Percentages for #e73457

RGB Color Percentages for Paradise Pink (HEX Code: #e73457) display the relative contribution of Red, Green, and Blue in forming the color. Understanding these percentages provides insight into the color's visual balance and primary components.

This color is primarily dominated by Red, making up 62.43% of the total composition. The complete breakdown of RGB contributions is:

Red:
62.43%
Green:
14.05%
Blue:
23.51%

This analysis highlights the influence of each primary color, offering a deeper understanding of the visual characteristics of Paradise Pink.

CMYK Ink Levels & Print Guide for #e73457

CMYK Ink Levels for Paradise Pink (HEX Code: #e73457) provide a breakdown of the percentages of Cyan, Magenta, Yellow, and Black inks needed for accurate print reproduction. The composition of Paradise Pink prominently features Magenta, reflecting its dominant color characteristic. This information is invaluable for optimizing ink usage and achieving precise color results in printed materials.

The exact CMYK values are: Cyan: 0%, Magenta: 77.49%, Yellow: 62.34%, and Black: 9.41%.

Luminance & Contrast for #E73457

Relative luminance gauges how bright Paradise Pink is, while the WCAG contrast ratios show how legible black or white text is on it — and which accessibility levels (AA / AAA) it passes.

Relative luminance 0.201
0 · dark1 · light
Aa
Black text 5.03:1
AA AAA Large
Aa
White text 4.18:1
AA AAA Large

Quick CSS Snippets for #E73457

Copy-and-paste CSS for Paradise Pink — backgrounds, text, borders and a custom property. Each line is ready to drop into your stylesheet.

Background background-color: #E73457;
Text color: #E73457;
Border border: 2px solid #E73457;
RGB background-color: rgb(231, 52, 87);
HSL background-color: hsl(348, 79%, 55%);
Variable --color: #E73457;

#e73457 Monochrome Palette

The Monochrome Palette consists of shades created by adjusting the brightness. These include lighter, original, and darker shades of the color. This layout helps to visualize the color's range and its potential use in design.

#fdebee
#f9ccd5
#f5aebc
#f28fa3
#ee7189
#eb5270
#e73457 Original
#c42c4a
#a2243d
#7f1d30
#5c1523
#3a0d16
#170509

#e73457 Complementary Palette

The Complementary Palette is made up of two colors that sit opposite each other on the color wheel. These colors create high contrast and vibrant designs, making them perfect for attention-grabbing elements and dynamic visuals.

#e73457 Original
#32e7c3

#e73457 Analogic Palette

The Analogic Palette consists of colors that are next to each other on the color wheel. These colors typically create harmonious and subtle designs, often used to evoke calmness and unity in your visual projects.

#e73457 Original
#e76832
#e732b1
#e7c332
#c332e7
#b1e732
#6832e7

#e73457 Triadic Palette

The Triadic Palette is made up of three colors evenly spaced on the color wheel. This combination provides a vibrant and balanced color scheme, often used for dynamic and energetic designs while maintaining harmony.

#e73457 Original
#56e732
#3256e7

#e73457 Quad Palette

The Quad Palette, also known as tetradic, consists of four colors evenly spaced on the color wheel. This combination offers a diverse and bold color scheme, ideal for creating rich, complex designs with multiple accents while still maintaining balance.

#e73457 Original
#b1e732
#32e7c3
#6832e7

Color Blindness Simulation for #e73457

Colors are perceived differently by individuals with various forms of color blindness. Use the dropdown below to see how this color may look through the eyes of someone with color vision deficiency. Explore how Paradise Pink (#e73457) might appear to people with different visual experiences, and gain deeper insights into color accessibility for your designs!

Each color box displays a "Friendly" or "Not Friendly" tag in the bottom-right corner. A "Friendly" tag indicates that the color difference is distinguishable to individuals with the specific type of color blindness. Conversely, a "Not Friendly" tag means that the color difference might not be distinguishable, potentially causing accessibility issues in your design.

Normal Vision

Deuteranopia (Green Weakness)

Not Friendly

Protanopia (Red Weakness)

Not Friendly

Tritanopia (Blue-Yellow Weakness)

Friendly

Achromatopsia (Total Color Blindness)

Not Friendly

Color Harmonies for #e73457

Color harmonies refer to the visually pleasing combinations of colors that are derived from specific relationships on the color wheel. These harmonious schemes, such as complementary, triadic, and analogous colors, create a balanced and engaging visual experience in design.

Complementary

Analogous

Triadic

Tetradic (Quad)

#E73457 Nearby Colors

A handful of colors just a step away from #E73457 — each one nudges the brightness, richness, or shade a little while still feeling like the same color. Use the buttons on any swatch to copy its hex or open its full color page.

#ff4466 Magic Potion
#cc2244 Toreador
#ff5577 Brink Pink
#bb0033 Hot Cuba
#ee2255 Rock Lobster
#dd4455 Desire
#dd4444 Cute Crab
#ee3366 Bat’s Blood Soup

Colors Similar to #e73457

These colors are close neighbours of #E73457 in the RGB color space. Each subtle variation can produce a noticeably different mood in your design while remaining harmonious with the original Pink tone.

#e83457 Paradise Pink
#e73557 Paradise Pink
#e73458 Paradise Pink
#e63457 Paradise Pink
#e73357 Paradise Pink
#e73456 Che Guevara Red
#f83457 Radical Red
#e74557 Desire
#e73468 Mellow Melon
#d63457 Cosmic Red
#e72357 Rock Lobster
#e73446 Charismatic Red

Looking for more Pink shades? Browse Pink colors →

Explore Vibrant Images Featuring Paradise Pink (#e73457)

Discover a vibrant gallery of images that not only showcase the captivating hue of Paradise Pink, but also embody its unique mood and personality. Each carefully curated photo is selected to highlight the richness and diversity of this color, offering inspiration for design, art, and creative projects.