The color Amour, with hexadecimal code #e95753, falls within the red color family, a hue strongly linked to passion, urgency, and primal energy. Across cultures, red ranges from the luck of Chinese New Year to the romance of Western Valentine's Day. Additionally, it evokes emotions such as Passion, Energy, Love, Excitement, Danger and Desire. In many Eastern cultures, red symbolizes luck, prosperity, and happiness, often used in festivals and weddings. In Western cultures, red can symbolize passion, love, and sometimes danger. At 77% saturation, this color is clearly chromatic yet balanced—colorful enough to be distinctive without overwhelming adjacent content. At 62% lightness, it strikes an approachable, open balance—bright enough to feel welcoming yet substantial enough to carry visual weight. This color is ideal for designs that aim to express Passion, Energy, Love, Excitement, Danger, or Desire. It can be effectively used in web design, branding, and marketing materials to attract attention and convey specific messages.
The RGB values for Amour are (233, 87, 83), providing a combination of red: 233, green: 87, and blue: 83. In HSL format, it has a hue of 2.00°, saturation of 77.00%, and lightness of 62.00%.
The HSV representation includes a hue of 2.00°, saturation of 64.00%, and value of 91.00%. Its CMYK composition is cyan: 0.00%, magenta: 63.00%, yellow: 64.00%, and black: 9.00%.
The calculated luminance of #e95753 is 0.248, offering a brightness level suitable for various design requirements.
This color is not part of the web-safe color palette. The closest web-safe color to this is the color HEX #FF6666. Its contrast ratio is 5.95:1 against black and 3.53:1 against white. It works well on dark backgrounds but may be less readable on lighter ones.
In terms of color temperature, #e95753 reads as warm. When it comes to accessibility, testing against standard guidelines suggests that using black text meets typical WCAG contrast standards. Additionally, the ideal foreground color for improved legibility on #e95753 is black.
Considering its saturation and lightness, #e95753 appears more vivid and energetic, making it stand out in designs that aim to capture attention.