The color New Gold, with hexadecimal code #ead554, sits in the orange color family, typically linked to enthusiasm, creativity, and warmth. Orange hues stimulate appetite and social interaction, which is why food brands and community platforms favor them. Additionally, it evokes emotions such as Happiness, Optimism, Positivity, Intellect and Energy. Orange is associated with spirituality and courage in some cultures, such as in Hinduism and Buddhism. In Western cultures, it often represents autumn, harvest, and creativity. At 78% saturation, this color is clearly chromatic yet balanced—colorful enough to be distinctive without overwhelming adjacent content. At 62% lightness, it strikes an approachable, open balance—bright enough to feel welcoming yet substantial enough to carry visual weight. This color is ideal for designs that aim to express Happiness, Optimism, Positivity, Intellect, or Energy. It can be effectively used in web design, branding, and marketing materials to attract attention and convey specific messages.
The RGB values for New Gold are (234, 213, 84), providing a combination of red: 234, green: 213, and blue: 84. In HSL format, it has a hue of 52.00°, saturation of 78.00%, and lightness of 62.00%.
The HSV representation includes a hue of 52.00°, saturation of 64.00%, and value of 92.00%. Its CMYK composition is cyan: 0.00%, magenta: 9.00%, yellow: 64.00%, and black: 8.00%.
The calculated luminance of #ead554 is 0.657, offering a brightness level suitable for various design requirements.
This color is not part of the web-safe color palette. The closest web-safe color to this is the color HEX #FFCC66. Its contrast ratio is 14.14:1 against black and 1.48:1 against white. It works well on dark backgrounds but may be less readable on lighter ones.
In terms of color temperature, #ead554 reads as warm. When it comes to accessibility, testing against standard guidelines suggests that using black text meets typical WCAG contrast standards. Additionally, the ideal foreground color for improved legibility on #ead554 is black.
Considering its saturation and lightness, #ead554 appears more vivid and energetic, making it stand out in designs that aim to capture attention.