The color Chinese New Year, with hexadecimal code #fd366a, is part of the pink color family, a hue that spans from playful and youthful to elegant and gender-neutral. Pink evokes warmth, tenderness, and emotional connection across diverse cultural contexts. Additionally, it evokes emotions such as Love, Affection, Kindness and Playfulness. Pink is often connected to love, compassion, and femininity in Western cultures, while in Japan, it can symbolize spring and cherry blossoms. It can also represent universal harmony and emotional balance. With a high saturation of 98%, this color is intensely vivid—demanding attention and ideal for focal elements like buttons, banners, and brand marks. At 60% lightness, it strikes an approachable, open balance—bright enough to feel welcoming yet substantial enough to carry visual weight. This color is ideal for designs that aim to express Love, Affection, Kindness, or Playfulness. It can be effectively used in web design, branding, and marketing materials to attract attention and convey specific messages.
The RGB values for Chinese New Year are (253, 54, 106), providing a combination of red: 253, green: 54, and blue: 106. In HSL format, it has a hue of 344.00°, saturation of 98.00%, and lightness of 60.00%.
The HSV representation includes a hue of 344.00°, saturation of 79.00%, and value of 99.00%. Its CMYK composition is cyan: 0.00%, magenta: 79.00%, yellow: 58.00%, and black: 1.00%.
The calculated luminance of #fd366a is 0.246, offering a brightness level suitable for various design requirements.
This color is not part of the web-safe color palette. The closest web-safe color to this is the color HEX #FF3366. Its contrast ratio is 5.91:1 against black and 3.55:1 against white. It works well on dark backgrounds but may be less readable on lighter ones.
In terms of color temperature, #fd366a reads as warm. When it comes to accessibility, testing against standard guidelines suggests that using black text meets typical WCAG contrast standards. Additionally, the ideal foreground color for improved legibility on #fd366a is black.
Considering its saturation and lightness, #fd366a appears more vivid and energetic, making it stand out in designs that aim to capture attention.