Closest web-safe match: #666699

Color Details and Palettes for #796DAB

Details about the color Scampi#796DAB

Conversions, palettes, contrast & design ideas for this color.

Indigo family Cool WCAG ink: white
HEX #796DAB RGB rgb(121, 109, 171) HSL hsl(252, 27%, 55%) CMYK cmyk(29%, 36%, 0%, 33%)

Color profile

About Color Hex #796DAB

#796DAB is a cool color from the Indigo family, closest in name to “Scampi”. In RGB it is rgb(121, 109, 171); in HSL, hsl(252, 27%, 55%).

The color Scampi, with hexadecimal code #796dab, belongs to the blue color family, the world's most universally preferred hue. Blue projects trust, stability, and intellectual calm, which is why it dominates corporate, financial, and technology branding worldwide. Additionally, it evokes emotions such as Softness, Delicacy, Calmness, Relaxation and Friendliness. Blue signifies tranquility and stability. In Middle Eastern cultures, it can also represent protection against the evil eye, while in Western cultures, it symbolizes calmness and reliability. At just 27% saturation, this near-neutral shade carries only a subtle hint of its underlying hue, making it versatile for large surfaces and professional contexts. With a mid-range lightness of 55%, it offers excellent versatility—readable as text on light backgrounds and visible as an element on dark ones. This color is ideal for designs that aim to express Softness, Delicacy, Calmness, Relaxation, or Friendliness. It can be effectively used in web design, branding, and marketing materials to attract attention and convey specific messages.

Key facts

RGB 121, 109, 171 red · green · blue HSL 252° 27% 55% hue · sat · light HSV 252° 36% 67% design-app pickers CMYK 29 36 0 33 print inks, % Luminance 0.179 0 dark → 1 light On black 4.59:1 ✓ AA contrast ratio On white 4.58:1 ✓ AA contrast ratio Web-safe #666699 closest web-safe Best text black ideal foreground Character Vivid cool · indigo family

The story of this color

History, Usage, Psychology & Design Ideas for #796DAB

Scampi (#796DAB) belongs to the Indigo color family.

With moderate saturation and balanced lightness, this muted tone feels sophisticated and understated. Muted hues like this excel in editorial design, professional portfolios, and interior spaces that seek calm refinement.

Historical Background

Indigo dye—extracted from Indigofera plants—has been used for over 6,000 years, with the oldest known samples found in Peru. It was the foundation of the blue-dye trade across India, West Africa, and the Americas, and its economic importance rivaled that of spices. Levi Strauss chose indigo-dyed denim for the first blue jeans in 1873, cementing indigo's place in everyday fashion worldwide.

Design & Usage Tips

Indigo occupies the territory between blue and purple, lending depth without purple's flamboyance. It is excellent for evening-event branding, high-end fashion, and editorial design. Pair indigo with soft gold or warm white for a sophisticated contrast, or with coral for a contemporary editorial palette.

Sitting on the cool side of the spectrum (hue 252°), it promotes a feeling of calm distance and intellectual clarity, which is why cool hues dominate corporate identities, healthcare design, and productivity tools. At 27% saturation, the color has a muted, sophisticated quality that pairs well with bolder accents. It works as a background, a border, or a secondary element in layered compositions.

Psychological Impact

Indigo conveys depth, wisdom, and introspection. It carries the trustworthiness of blue with a hint of purple's creativity, appealing to brands that want to appear both reliable and imaginative—think higher education, think-tanks, and creative consultancies.

With a mid-range lightness of 55%, this tone is highly versatile: dark enough to serve as body text on white, yet light enough to stand out on charcoal or navy backgrounds.

Creative Design Ideas

Use indigo as a full-page background with centered white text for impactful statement pages. Combine indigo with copper accents for a rich, modern luxury feel in packaging. In web design, indigo sidebar navigation with white icons creates a polished, app-like interface.

Every format

#796DAB Color Conversions

Every way to write Scampi — one-tap copy on every format; tap on any card to learn what it is and when to use it.

12 formats
HEX Web
#796DAB

Hexadecimal is the web’s universal color notation — two digits each for red, green and blue. Drop it straight into HTML, CSS or any design tool.

RGB Screen
rgb(121, 109, 171)

RGB is the additive Red-Green-Blue model every screen uses to emit light. The default choice for websites, apps and on-screen UI.

HSL Web
hsl(252, 27%, 55%)

HSL breaks a color into Hue, Saturation and Lightness — the most intuitive way to lighten, darken or mute a color in CSS.

HSV HSB Design
hsv(252, 36%, 67%)

HSV (also called HSB) maps Hue, Saturation and Value/Brightness. It is the model behind the color pickers in Photoshop, Figma and most design apps.

HWB CSS 4
hwb(252 43% 33%)

HWB blends a pure hue with Whiteness and Blackness — a painter-friendly model added in CSS Color 4 for quick tints and shades.

CMYK Print
cmyk(29%, 36%, 0%, 33%)

CMYK is the subtractive Cyan-Magenta-Yellow-Black ink model. Use these values when preparing artwork for a printer or commercial press.

OKLCH Modern
oklch(57.14% 0.095 292.01)

OKLCH is a modern, perceptually-uniform space (Lightness, Chroma, Hue). It powers smooth gradients and accessible palettes in today’s CSS.

OKLab Modern
oklab(57.14% 0.035 -0.088)

OKLab is the Cartesian form of OKLCH — ideal for blending and interpolating colors without the muddy midpoints older spaces produce.

CIELAB L*a*b* Perceptual
L: 49.43, a: 18.84, b: -31.50

CIELAB is a device-independent, perceptually-uniform space. It is the standard for measuring color difference (ΔE) and matching across devices.

LCH Perceptual
L: 49.43, C: 36.70, H: 300.88

LCH is CIELAB in cylindrical form — Lightness, Chroma and Hue — letting you adjust vividness and hue while staying perceptually even.

XYZ CIE Science
X: 20.70, Y: 17.94, Z: 40.90

CIE XYZ is the 1931 master space that underpins every other model here — the scientific bridge used to convert between color systems.

Decimal int Code
7957931

The 24-bit integer value of the color — handy for databases, APIs, game engines and low-level graphics code.

Channel breakdown

RGB Color Percentages for #796DAB

How much red, green and blue light mixes into Scampi.

Red 121/255 30.2% Green 109/255 27.2% Blue 171/255 42.6%

Percentages show each channel's share of the total light (R + G + B) in Scampi.

Ink coverage

CMYK Ink Levels & Print Guide for #796DAB

Ink needed to reproduce Scampi in four-color print. Heaviest ink: Magenta.

29% CYAN 36% MAGENTA 0% YELLOW 33% KEY

Print tip: treat these values as a starting point — final output depends on printer profile, paper stock and calibration.

Accessibility · WCAG

Luminance & Contrast for #796DAB

How bright Scampi is, and how far black and white text clear each WCAG bar.

Relative luminance 0.179
0 · dark1 · light

Contrast ratio · 1:1 → 21:1 (log scale)

Aa Black text 4.59:1 ✓ AA ✕ AAA ✓ Large
Aa White text 4.58:1 ✓ AA ✕ AAA ✓ Large

Developer shortcuts

Quick CSS Snippets for #796DAB

Copy-and-paste CSS for Scampi — per-line copy, or grab the whole block.

scampi.css
background-color: #796DAB;
color: #796DAB;
border: 2px solid #796DAB;
background-color: rgb(121, 109, 171);
background-color: hsl(252, 27%, 55%);
--color: #796DAB;

Shades · light to dark

#796DAB Monochrome Palette

Lighter and darker steps of Scampi — the color's full brightness range in one strip.

#F2F0F7
#DEDBEA
#C9C5DD
#B5AFD1
#A199C4
#8D83B8
#796DAB
#675D91
#554C78
#433C5E
#302C44
#1E1B2B
#0C0B11

The dot marks the original color. Hover any shade to copy its hex or open its color page.

Harmony · 180° apart

#796DAB Complementary Palette

Two colors opposite on the wheel — maximum contrast for attention-grabbing accents.

#796DAB
#9FAB6D

The dot marks the original color. Hover any shade to copy its hex or open its color page.

Harmony · adjacent hues

#796DAB Analogic Palette

Neighboring hues on the wheel — harmonious, calm combinations that feel unified.

#796DAB
#996DAB
#6D80AB
#AB6D9F
#6D9FAB
#AB6D80
#6DAB99

The dot marks the original color. Hover any shade to copy its hex or open its color page.

Harmony · 120° apart

#796DAB Triadic Palette

Three colors evenly spaced on the wheel — vibrant and energetic, yet balanced.

#796DAB
#AB7A6D
#6DAB7A

The dot marks the original color. Hover any shade to copy its hex or open its color page.

Harmony · 90° apart

#796DAB Quad Palette

Four colors evenly spaced on the wheel (tetradic) — rich schemes with multiple accents.

#796DAB
#AB6D80
#9FAB6D
#6DAB99

The dot marks the original color. Hover any shade to copy its hex or open its color page.

Accessibility

Color Blindness Simulation for #796DAB

How Scampi reads across five kinds of color vision — a ✓ Friendly verdict means the color difference stays distinguishable for that vision type.

#796DAB
#757598
#74749C
#78908E
#747474
Normal vision full color Deuteranopia green weakness ✓ Friendly Protanopia red weakness ✓ Friendly Tritanopia blue-yellow weakness ✓ Friendly Achromatopsia total color blindness ✕ Not friendly

The dot marks the original color. Hover any shade to copy its hex.

Harmony overview

Color Harmonies for #796DAB

The lead color from each harmony scheme, side by side — a shortcut to the full palettes above.

#9FAB6D
#996DAB
#AB7A6D
#AB6D80
Complementary opposite hue Analogous adjacent hue Triadic 120° apart Tetradic (Quad) 90° apart

Perceptually nearby

#796DAB Nearby Colors

A step away in brightness, richness or shade — each still feels like the same color.

Lavish Spending#8877BB
Wizard’s Potion#666699
Petrified Purple#9988CC
Tangent Periwinkle#555588
Venus Violet#7766BB
Stormy Horizon#777799
Crown Jewels#8866AA
Flood#6677AA

From the color-name library

Colors Similar to #796DAB

The closest named colors to #796DAB — same mood, each with its own character.

Scampi#6F63A0
Venus Violet#7A6DC0
Lavish Spending#8469BC
Twinkle Night#636CA8
Aster#867BA9
Simply Purple#715BB1
Crown Jewels#946DAD
Bellflower#5D66AA
Viola#966EBD
Bureaucracy#746C8F
Loch Ness#5F6DB0
Prophet Violet#6F58A6

Looking for more Blue shades? Browse Blue colors →

Inspiration

Explore Vibrant Images Featuring Scampi (#796dab)

Curated Unsplash photos that carry the mood of Scampi — hover any tile to download it or view the original.

Good to know

Frequently Asked Questions about #796DAB

#796DAB is a cool color from the Indigo family. Its closest matched name is “Scampi”, matched perceptually with the CIEDE2000 color-difference formula. In RGB it is rgb(121, 109, 171); in HSL, hsl(252, 27%, 55%).
In RGB, #796DAB is rgb(121, 109, 171); in HSL it is hsl(252, 27%, 55%); and in CMYK — the model used for print — it is cmyk(29%, 36%, 0%, 33%).
#796DAB has a contrast ratio of 4.59:1 against black and 4.58:1 against white. For readability, either white or black body text meets the WCAG AA threshold of 4.5:1 on it.
The direct complement of #796DAB is #9FAB6D (opposite on the color wheel). For ready-made combinations, this page includes monochrome, analogous, triadic and tetradic palettes built from #796DAB in the palette sections above.